It can be challenging to sell a car, especially if you’re trying to assess genuine buyers from tyre kickers. If you have ever placed an ad for your vehicle on the Web, you are likely familiar with the frustration of having to deal with people who come in for a test drive and ask an endless number of questions yet have no real intention of buying. You just want to tell them out loud, “Just buy my car already!”
We’ve got you covered. Here’s how to spot serious buyers genuinely eager to pay for your wheels and avoid those tyre kickers.
Select the Appropriate Platform
First things first: where you list your car can make a huge difference. Selling your valuable tomatoes is like having to decide between a busy farmers’ market and an empty parking lot. Instead of where window shoppers gather, you want to be where the real buyers are.
Search for platforms that specialise in bringing together professional buyers and car vendors. These are not your typical classifieds sites where any Jimmy or Sam may go to have some fun. It’s those platforms that screen their customers to make sure they are legit and have the resources to buy are the ones we are talking about.
Set a Fair and Realistic Price
While serious buyers tend to avoid ads that appear unrealistic, overpricing draws in more tyre kickers so make sure you do your homework and set a fair price for your car. You can start by checking out similar models in your area and price yours competitively and at the same time, fair for both you and the buyer.
Be Truthful About Your Car’s Condition
Mates, the best policy is to be honest. Be honest about any dings or quirks in your car. Transparency is valued by serious buyers and saves time for all parties. It also eliminates the dreamers who are searching for the ideal car at a lower cost.
Create an Extensive Listing
Don’t cut corners on the specifics when it’s time to list your vehicle. A comprehensive listing draws in the appropriate kind of customers, much like a perfectly cooked Bunnings sausage sizzle. Incorporate:
⁃ Recent, crisp images taken from various perspectives
⁃ Specifications and features in detail
⁃ History of service
⁃ Any modifications or upgrades
⁃ Known issues or recent repairs
You are less likely to attract time-wasters who will repeatedly ask you the same questions if you give them additional information.
Screen Potential Buyers
When someone shows interest, don’t be afraid to ask a few questions too. Are they looking to purchase soon or just browsing? Have they secured financing if needed? What’s their timeline? These questions can help you identify serious buyers from the tyre-kicking crowd.
Set Clear Viewing and Test Drive Procedures
For those who pass your initial screening, set clear procedures for viewings and test drives. Serious buyers will respect your time and follow your lead. If someone’s mucking you around or constantly rescheduling, they’re probably not your ideal buyer.
Be Responsive and Professional
Keep in mind that selling is a two-way process. Communicate professionally and respond to questions promptly. Serious buyers frequently have various options, how quickly you respond could mean the difference between closing a deal and losing out.
Believe in Your Instincts
Finally, believe in your gut feeling. If a prospective buyer seems strange, they most likely are. If you’re uncomfortable with a viewing or offer, don’t be intimidated to decline gently.
Looking to sell your car? Buzz Revolve has the tips you need to attract real buyers and avoid those endless test drivers!
